Property -

Mastering the art of negotiation: Recommended approach when buying a house

James Hilton, Mortgage Adviser, explores some tried-and-tested tactics to help you navigate the negotiation process successfully.


21st May 2024


James Hilton




Negotiating a property purchase is a delicate dance, requiring finesse, strategy, and a keen understanding of the market. Whether you are a first-time buyer or a seasoned investor, employing the right negotiation methods can make all the difference in securing the best deal on your dream home.

How to negotiate house prices when buying: eight tactics for success

Here are some tried-and-tested tactics to help you navigate the negotiation process successfully when you make an offer on a property:

  1. Do your homework: Knowledge is power in negotiations. Before making an offer, research the local real estate market, recent sales in the area, and the property's history. Understanding the property's value and any potential issues will give you a solid foundation for negotiation. This information will also help you understand your borrowing needs when talking to your bank.
  2. Set your limits: Determine your budget and then stick to it. Set a maximum price you are willing to pay for the property, considering factors such as arrangement costs, repairs, and potential renovations. Knowing your limits will help you negotiate confidently without overextending yourself financially.
  3. Start strong: Your initial offer sets the tone for negotiations. Make a competitive but reasonable offer based on your research and the property's value. Starting with a strong offer shows the seller that you are serious and can lead to more favourable terms down the line.
  4. Be flexible: While it is important to stick to your budget, be open to compromise during negotiations. Consider factors such as completion dates, contingencies and repairs when structuring your offer. Being flexible can help bridge the gap between you and the seller, making it more likely for them to accept your terms.
  5. Highlight your strengths: In a competitive market, sellers are looking for buyers who are serious and financially capable. If you are pre-approved for a mortgage or can make a larger deposit, make sure the seller knows. Demonstrating your financial strength can give you an edge in negotiations and increase the likelihood of your offer being accepted.
  6. Build rapport: Establishing a good relationship with the seller or their agent can work in your favour during negotiations. Be polite, respectful, and professional in all your interactions. Showing genuine interest in the property and understanding the seller's needs can help create a positive atmosphere for negotiation.
  7. Know when to walk away: Sometimes the best negotiation tactic is knowing when to walk away. If the seller is not willing to budge on price or terms, do not be afraid to walk away from the deal. There are plenty of other properties on the market, and staying firm on your limits will prevent you from making a decision you could later regret.
  8. Consider hiring a professional: If negotiations become complex or contentious, consider hiring a real estate agent or property lawyer to represent you. Experienced professionals can offer valuable insights, negotiate on your behalf, and help navigate any legal issues that may arise during the process.


Ready to make an offer on a property?

Mastering the art of negotiation is essential when buying a house. By doing your homework, setting clear limits, and employing effective negotiation tactics, you can increase your chances of securing the best possible deal on your new home.

Remember to stay flexible, build rapport with the seller, and know when to walk away if the terms are not favourable. With the right approach, you can turn the negotiation process into a win-win situation for both parties involved.


Further reading



The property ladder: how to give your loved ones a step-up 

How parents, grandparents or other family members can support their loved ones to navigate the path to homeownership.


Location: The key factor to consider when choosing a home 

The importance of location when choosing a home cannot be overstated. In this article we consider why location is important and how it can significantly affect your lifestyle and wellbeing.


Thinking about selling your home? Consider home renovation first 

Renovation is a fantastic way to increase the value of your property while realising the added enjoyment of having a refreshed space.

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Author -

James Hilton

James Hilton

Regulated Mortgage Adviser

James Hilton is a Regulated Mortgage Adviser and has been at Arbuthnot Latham for five years. He has thirty-five years’ experience in finance and specialises in advising clients on purchasing their residential properties.